Questionnaire

Questionnaire

1) Gender? Male Female

2) Age? 16-21 22-35 36-45 45-60 60+

3) What is your favorite Genre of music? …..……………………………..

4) Favorite Music Artist? …………………………………

5) Favorite music video …………………………………

6a) Favorite style of music video?

Circle your answer

Band Performance Narrative Conceptual

6b) Why do you like this genre o music? …………………………………………………………………………………………………………………………………………

……………………………………………………………………………

7) which of these would you prefer to see in a music video?

Circle your answer

8) Why Do you think this person is good for a music video and what roles do you think he could play? ……………………………………………………………………………………………………………………………………............................................................................................................................

9) Do you prefer longer or shorter lengths music videos?

Circle your answer

Long Short

10) Do you think a religious theme suits the killers song “all these things I have done”?

Circle your answer

Yes No

Generic Conventions Of Indie/rock

Use of Black and white

Realistic

Emotional deep topic/ death, depression

Performance in-corporate with narrative

Construction of verisimilitude

Contemporary young Clothing

Parralel editing(cutting between performance and narrative)

Conventions

You see band Performance

Narrative

Conceptual

Lots of close ups of performers and instruments

Wide angle/fish eye lense

Fast moving shots

Cutting on the beat

Voyeuristic Images/make main performers attractive

Link between lyrics and visual

Link between music and visual

Intertexuality

Target Audience

In general are main target audience would be people which would have a fond interest in the music genre, indie. They would like artist in this genre such as the Kings of Leon, Kasabian, Gaslight Anthems. The audience might also be a follower of the killers lead singer Brandon flowers.

Age
The age bracket in which our group feels suits our target audience the best, would be from young adults up to people in there mid-thirties. This is because our main character is of a younger demographic, so the audience will be able to relate to are main character easier.

Gender
The would like our target audience to be able to relate with our main character of easy as possible so our primary target is males. Although, there is also a key part of our video we would like female to relate with the action and how well one of are sub characters handle the situation of her relationship.

Social class
In some stereotypical views it shows that people that are hovering around the area of “working class” turn to certain addictions, such as alcoholism. We wanted to try and challenge this stereotype in our video, well feel we have achieved this by showing our main character in a middle class are living in a middleclass house. we feel this is not the general opinion you would have on a young working class couple.

Occupation

We aimed at people with typical working class jobs such as people who work in production factories, to people who have/work in a trade and anyone in-between. Well feel that people who are hovering in the working class area also include those that are unemployed, we feel like these people are the key to our target audience because in our video there main plot is a guy trying to change his life around and we hope the audience will relate.

Religion

Are character is an agnostic person we don’t really see that in are video. But we tried to etherize the point, he believes, but not strongly enough to go regularly to church. We want our target audience to have the same views that there is some belief but not your typical Christian.

Analysis of music Videos

Always Where I Need To Be- The kooks

The location of the filming was in New York and recognizable place like, Central Park and Coney Island. The song was also a background so for a popular football game. The song was the main single from there second studio album.

We see how the band and the song relate to the genre with aspects of the video and performers in the video. In the video we see the performers in indie style clothing such as skinny jeans and colored hoodies. We can also tell by the song and style the video has be filmed. With no story line and quick pace editing we can tell that this fits in to the indie genre.

The video grips the audience attention by the set and location, in some shots they are on top of high buildings looking over New York City. Also the fast pace shots draw the audience in because it make the video look more interesting.

This particular video is a conceptual video which basically mean that there is no set story line, but it keeps the audience drawn by the combination of band performance and different locations. There is a part of the video with a auditions which make the audience want to watch on to find out what the auditions are for.

The way in that the video was filmed was with lots of fast pace shots which change locations and highlight the band performance. Thought there is a lot of medium shots with show band and locations. There is also a lot of pans which show band, these pans are normally handheld to it makes you feel like you are one of the band members.

This video works well at promoting as a product because it is a well produced video, there are lots of signifier that highlight the genre. And we see that the lead singer is the main centre of attention with lots of close up shots.

Run- Snow Patrol

Snow patrol realised “Run” in February 2004, it was the second single they realised for their third recorded album “final straw”. This song was the band first real taste of mainstream success, reaching 5 in the UK single chart. The music video was directed by Paul Gore and was first aired in 2003. The video is set in Essex countryside between dusk and dawn.

The music video starts with Gary Lightbody pushing a rusty old motorbike trough a dusty path, we see him abandonment his motorcycle, this could be a reflection on what happened to him. At the start of the video as he walks further down the dust road it gets dark and angles in onto Gary’s face as she starts to sing. After he abandons the bike we see the camera move from a tracking shot, into a handheld shot which follow him off the path in to a pitch black field, this show that he wants to get as far as possible from his problem.

During the chorus of the video we see that Andrew Godwin theory take place in where the visuals link in with the lyrics and music. As the lyrics “light up, light up” are sung we see the ignition of a red flare, which changes a dark dingy sit lit up by this chiaroscuro light source. As the pass of the music slows down he extinguishes the flare and goes back to being a dark hand held shot of him walking through the field back to being alone.

Near the end of the video we see him standing in the middle of a large field surrounded by people with flares, this could mean that he is confused. That each person is a solution to his problem but he hasn’t got any idea on what person/solution he should choose.

At the end of the video we see that his abandoned motorcycle is set on fire and thrown into a river this could indicate that he has given up and that he had the final straw which is the title of the album.

Milburn – What Will We Do (When the Money Goes)

This song is by an indie rock band from Sheffield that was released in early autumn of 2007. This was the first single that was released from their second album.

The clothing the band wear in the video indicate what genre of music this band is in. The style and the colours of the clothes are a signifier for this particular genre. Also the types of instruments the band use reflect the genre these types of instrument would not be a typical instrument you would in other genres like heavy metal bands.

There are two themes in this video; there is the band performance of the song. The other is a story line of a mime artist who robs a bank with his acting skills we see him enter a bank and rob them whilst using no tools/weapons (props). We follow the narrative through the music video, with interval of band performance.

The way in which the video keeps the audiences attention is by a moving the camera, main pans but this keeps interest by no having allot of static shot. Also it makes it easy to follow the story line by the changing of colour between the narrative and band performance. We also see Goodwin’s utopian theory come into play when the visuals of the song linking with the lyrics. The title of the song also link with the visuals in the video.

Though out the video we see various different shots from close up of performers playing instruments, to establishing shots of the reaction of customers in the bank. We also see different angle in the music video such as high angle shots of the mime artist outside the bank. As for the camera movement there is a very small amount of static shots, there are various amounts of different camera movements, but the majority of these movements are tracking the actors.

This video work well as a commercial product because we see that the band is well represented throughout the video. Not like other music videos we don’t se a main focus on the lead vocalist; we see a fair representing of each band member. Different from other videos we don’t see one of the band performers or lead singer take the acting role for the narrative.