Target Audience

In general are main target audience would be people which would have a fond interest in the music genre, indie. They would like artist in this genre such as the Kings of Leon, Kasabian, Gaslight Anthems. The audience might also be a follower of the killers lead singer Brandon flowers.

Age
The age bracket in which our group feels suits our target audience the best, would be from young adults up to people in there mid-thirties. This is because our main character is of a younger demographic, so the audience will be able to relate to are main character easier.

Gender
The would like our target audience to be able to relate with our main character of easy as possible so our primary target is males. Although, there is also a key part of our video we would like female to relate with the action and how well one of are sub characters handle the situation of her relationship.

Social class
In some stereotypical views it shows that people that are hovering around the area of “working class” turn to certain addictions, such as alcoholism. We wanted to try and challenge this stereotype in our video, well feel we have achieved this by showing our main character in a middle class are living in a middleclass house. we feel this is not the general opinion you would have on a young working class couple.

Occupation

We aimed at people with typical working class jobs such as people who work in production factories, to people who have/work in a trade and anyone in-between. Well feel that people who are hovering in the working class area also include those that are unemployed, we feel like these people are the key to our target audience because in our video there main plot is a guy trying to change his life around and we hope the audience will relate.

Religion

Are character is an agnostic person we don’t really see that in are video. But we tried to etherize the point, he believes, but not strongly enough to go regularly to church. We want our target audience to have the same views that there is some belief but not your typical Christian.