Story boards

Research Into The Music Industry

The purpose of music video are simple as they use them to generate a name for an artist or band. An example of this is Michael Jackson and his music video “Thriller” even though Michael Jackson was a worldwide superstar this video somehow gave the extra boost in his carer by producing a video that people wanted to see over and over again. This lead to people using the water cooler effect and gaining a wider audience which then earns them more money. After view the first video the audience would want to see his next music video because how good the previous music video was.Another reason they have created so that the audience can relate to the video and use a sense of escapism for the length of the music video. Could also be incentive to buy the CD/Album.

Music videos are media with a link by directors the band and a general creative team. They will listen to the song and create a range of storyboards to see what the band think suit them best.The filming of the music video will normally take about 1day to film. But the editing will take between 4-6 weeks. After the editing the recorded label will distribute to music channels, and upload to websites like youtube.

Music television: MTV was launched in summer 1981 with a purpose of to play music videos. In 1986 they introduced a show dedicated to alternative rock bands. This is a genre that our song/band fits in with. In 1991 this is when this genre became more mainstream and had been given a longer slot on the channel.Now in Morden date MTV has moved from just showing music videos to show about artist/band. MTV documented a trip by punk band Sum 41 to a democratic republic of Congo. This was showing the conflict in the country. So MTV changed from a channel airing music videos to a show documenting conflict abroad. And recently been producing film such as jackass.

Now websites such as “Youtube” is a place where all forms of artist will upload there music video because it is one of the most visited site on the web. They might even get sponsored by companies like “Buzznet” creating a channel with a regular viewers.

Three Type Of Music Videos

Narrative:
The Script: The man that can’t be moved is a narrative music video because the video links with the title of the song. It starts with a man sitting in the middle of the street singing about the love of his life and he will wait there thick and thin on the street that they met until she comes back to him.

Usher: Make love in this club, this storyline is narrative as it links into the song title. The song is about a man going into a nightclub searching for love. He finds his love in the nightclub and starts to get along with her and dance and then singing the song to her whilst she is next to him.

Band performance:

The killers Mr. Brightside, is about a young man with his first love who leaves him and he is singing a song on how it felt when she left him, and how he coped after and what he did. This is a band performance video because it shows the emotion during the song on there facial expressions.

The wanted, all time low is about people who have gone through many experiences and at the lowest point of their lives. The band are all together singing in this music about how their lives were not going as planned and the lyrics to the song express how they feel before they go their big break. They show emotion during the song with there facial expression.



Conceptual:

Eric prydz: call on me this falls into the conceptual category because in the music video it has a gym class doing yoga to the song call on me. This has no relevance to song as the song is about someone telling them to “call on them” if they need help.

Utah Saints: something good 08: This song also falls into this category because it has a dance session in a welsh pub and other people start joining in during the dance. This has nothing to do with the song as the song definition describes a young man who is feeling happy and feels there is something good happening to him in life that present moment in it time.

Andrew Goodwins's Theroy

Andrew Goodwin’s Theory

His theory identifies a number of key points that would typically be shown in music videos, these features are:

-The beat that the music video would consist of, would be taken into account when producing the video. This creates a clear association between the music and the visuals.

-The music video would enhance, amplify and challenge the lyrics. This would be done to create a relationship between the visuals and lyrics, so both would represent each other.

-The artist within the music video would be idolised by their audience. This is achieved by the artist’s style, attitude and musical talent.

-The majority of the shown visuals would have consistent shots of the artist. One key technique typically used within a music video, would be a performance shot. This would be used to inform the audience of the artist’s status; and form an artificial relationship between audience and the performer.

- Intertextual references to other media texts may be present.

Andrew Goodwin strongly believes that music video are mainly constructed on the relationships between the visuals and the songs plus the artist. These links are built between these in the music videos, and that close-ups in these video create a image/style for particular artists. Intertextuality is often used in some humorous music videos.

The majority of these features are presented in all music videos in modern date, this is depending on the genre of the song and what the recorded label want for the band and the company.